Josh Kolm
Upfronts 2022: Corus announces this year’s slate of originals
The company is leaning on recognizable personalities for its lifestyle programming, while also bringing back many scripted favourites.
Survivor beats a lineup of season finales: Numeris
Meanwhile, “The Battle of Alberta” brought big ratings in Calgary and Edmonton.
Rogers, Shaw delay merger to resolve Competition Bureau injunction
The companies say they will be working towards addressing the Bureau’s concerns to avoid Tribunal.
Toyota buys the top in Toronto: Media Monitors
Several brands kicked off new radio pushes in a big way.
Seven new brands sign on to sponsor The Amazing Race Canada
Desjardins, Subway and Guru Organic Energy are among those that will be integrated with the show’s eighth season this summer.
Alex Panousis joins business transformation agency Valtech
The former Dentsu CEO will lead collaboration efforts between the agency’s 50-plus offices on global clients.
Touche!, Wavemaker win at Festival of Media
Among Touche!’s wins was another Gold for Wilson’s “Bug Out” campaign.
Revenue grows by 40% in Q1 at S4 Capital
The company is planning further acquisitions to deepen its service offering.
Meta hires Nish Shah as agency lead
Initiative’s former chief strategy officer will be a strategic partner to help agencies drive results with the company’s platforms.
Canadian ad investment is beginning to level off
However, new data from SMI shows that some platforms are still seeing strong momentum through April.
Spotify brings interactive podcast ad format to Canada
Canadian Tire, Tim Hortons and Mazda are among the early brands using CTA cards, which resurface ads the next time users open the app.
Havas adds a ‘safe haven’ for data collaboration to its planning platform
LiveRamp’s privacy-focused tech will be integrated into the agency’s Converged platform to help gain insights by combining data sources.
Survivor keeps its spot at the top: Numeris
Meanwhile, the three Canadian teams in the Stanley Cup playoffs deliver big audiences in their home markets.
Wavemaker named global AOR for Audible
The agency’s offices in 10 countries will be working as part of a network delivering an approach tailored to each market.
Hyundai named official automotive partner of the NHL in Canada
The automaker plans to use the league’s bigger stage and promotional tools to enhance its community-focused hockey strategy.
