Jeromey Lloyd
Advil sweats it out with influencers
An MEC-brokered partnership with Vice Media puts personal pain and perseverance in the spotlight.
iHeartRadio names new content, marketing lead
Taylor Jukes takes on a new role overseeing marketing and original content.
Touche named strategy’s Media Agency of the Year
OMD and Mindshare shared the podium, while Alain Desormiers was named Media Agency Leader of the Year at the annual event.
Casper becomes the Maple Leafs’ sleep sponsor
Activations inside the ACC will give the online retailer more visibility in a key Canadian market.
Newcap updates The Move to fill a hip hop gap
Streaming data showed a gap in Toronto’s hip hop radio market that Newcap aims to fill with Kendrick Lamar, Daniel Caesar and more artists young listeners crave.
Vice Money chases a growing mobile audience
The youth-focused financial news vertical looks at shorter video to extend BMO’s sponsorship.
Spotted! A Sam Smith listening party on the rails
A ‘Hush Hour’ takeover in Toronto puts Universal’s music star on streetcars.
Just who is the mobile-only Canadian?
Media Technology Monitor’s latest survey profiles the quarter of Canadian households that have gone landline-free.
Touche’s new way to do YouTube overlays
In a YouTube first for Canada, Volkswagen gets a targeted audience thanks to some deal-making behind the scenes.
Change in 2017 shows agencies the way forward
A brief look back to see what clients expect in the months ahead as MiC concludes its round table series.
Spotted! Shaw descends to the ‘Upside Down’
A billboard kicks off a contest to promote Blue Sky’s Netflix integration.
McDonald’s to conduct global media agency review
OMD Canada expected to participate as the QSR looks to move away from single-agency model and save money.
Indochino signs revenue share deal with Postmedia
Future revenues and possible equity are exchanged for $40 million in ad inventory.
Pelmorex hires Rory Capern as partnership VP
Twitter Canada’s former managing director to extend the brand for The Weather Network’s parent into new markets and sectors.
The agency challenge of selling value
Businesses want to differentiate, but so much of the RFP comes down to rates. MiC’s latest agency round table panel talks commoditization and proving worth.
