Jeromey Lloyd
New Star Trek a hit on CTV, Space and CraveTV
Bell Media reports 2.2 million viewers for the franchise’s latest iteration across its broadcast channels and SVOD platform.
Heritage minister’s culture policy offers vision, few hard details
The government’s Creative Canada vision lays out a plan for the digital future to mixed reactions.
Rogers announces Hometown Hockey’s sponsor lineup
Five brands return and three new partners join the community engagement platform.
BBM Messenger taps Tapped for Canadian ad sales
The Toronto firm looks to monetize the messenger app’s affluent, mostly urban audience.
Feastival’s first Canadian edition announces sponsors
MEC, Creemore Springs, Sobeys and more will join the festival, which is projected to attract 10,000 people daily this weekend.
Transparency tops brands’ media priorities
A WFA survey of top-spending brands shows contracts are being amended and internal teams are getting smarter about programmatic spending.
Addictive Mobility rethinks its executive operations role
La Presse’s Shannan LaMorre joins a mobile ad tech firm in growth mode.
Jay and Dan sign Coors Light as podcast sponsors
The beer brand gets some unique integrations in the popular duo’s show.
Bell Media acquires four Larche radio stations
Four classic hits and country stations in Central Ontario will join iHeartRadio.
Cross-screen campaigns continue to rise: report
Videology’s latest video report shows the 15-sec spot has gained popularity this year.
Mediavest Spark rebrands as Spark Foundry
A new name meant to be the last phase of a big transition for the Publicis Media agency.
Amazon dominates paid search in Canada: study
A new study says retailers and financial companies are getting the best results on Google.ca.
What going awards-free means for Publicis next year
How far will the ripples from the year-long spending hiatus go?
Scotiabank renews NHL sponsorship for five more years
‘Canada’s Hockey Bank’ signs back on to leverage the league for national and local activations.
Slow load times tops list of turn-offs for viewers: study
With Canada’s online video ad spend expected to increase over the next two years, advertisers still face the challenge of impatient viewers.
