Jeromey Lloyd

Auto dealers take Toronto radio lead: Media Monitors
It also came out on top for the Toronto categories, while the Quebec government stayed strong on the Montreal radio side.

Fuse Create expands integrated media operations with senior hire
Luke Moore brings media and business development experience to the Toronto-based full-service creative agency.

Buzzfeed acquires HuffPost, teams with Verizon on ads and data
BuzzFeed gets access to new ad networks, data and Verizon’s fledgling XR development team.

UM leads RECMA’s latest global vitality ratings
The industry research org releases competitive scoring for the second half of 2020.

Blue Ant Media names Craig Junner VP of programming
A key part of growth so far, Junner is set to take on even more as Blue Ant expands to new platforms.

The Good Doctor debuts atop the rankings: Numeris
CTV’s medical drama returns to steal the spotlight from The Masked Singer.

Desjardins expands its content play with Immigrer
The six-year partnership spawns a content hub to help the bank continue reaching new Canadians.

TVA expands and rebrands its VOD services
The Quebecor-owned broadcaster makes more broadcast and specialty content available through the new ad-supported TVA+.

Michael Beckerman’s mission to be a better partner
“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.

Verdict: Harry Rosen builds its Chinese audience on WeChat
A Lunar New Year campaign outperformed industry benchmarks and grew the brand’s audience on the platform.

Former HuffPost Quebec EiC joins the e-sports biz
The addition of Patrick White to Jeux.ca signals the company’s desire to broaden the reach of e-sports content among French Canadians.

TIFF 2018: Sorel strides in as an official sponsor
The footwear brand puts a fashionable foot on the red carpet to show it’s more than winter boots.

Meet iProspect Canada’s new CEO
How Dan Kalinski plans to expand the Dentsu Aegis shop’s business.