Loukia Papadopoulos
Touche! unveils new brand identity
The agency’s new look focuses on growth, acceleration and creativity
Ipsos MMA partners with Adform on cookie-free measurement
ID Fusion will incorporate first-party data signals from across the digital media ecosystem.
Nextdoor sponsors Toronto FC
The partnership will be activated with events around Toronto and with signage in and around BMO Field.
Canadaland partners with Acast to attract new ad opportunities
The podcast platform will handle distribution, sales and promotion for the network’s news and culture shows.
Barrett and Welsh selected as multicultural agency for Simplii Financial
The agency will reinforce Simplii’s simplified digital services for newcomers to Canada.
Givsly launches campaign to reduce swag waste
As agencies begin thinking about their holiday client gifts, “Season Without Swag” encourages them to consider replacing it with a donation instead.
GroupM appoints EVP of performance and innovation
Gautham Pingali will co-lead GroupM Nexus, the agency group’s new performance media organization.
Dentsu Quebec president Genevieve Guay to depart agency
No replacement has been announced.
Media Experts gets new film campaign for Michael Hill to the masses
The new initiative uses formats atypical for the jewelry category to shift long-term perceptions of the brand.
Wavemaker appointed AOR for Sun Life Canada
The financial services brand will continue to scale up its focus on digital media and marketing strategies.
Astral acquires Imagine’s digital OOH network in Alberta
The deal brings Astral’s total digital inventory in the province to 39 faces.
Staples’ video series takes second year of Raptors sponsorship to the next level
The Cribs-inspired “#OfficeViews” comes with a content and paid promo.
Arrivals + Departures expands into media by acquiring MW360
Now called Arrivals + Departures Media, the combination aims to forge the best path forward for both Halifax-based agencies.
Now may be the time to invest in TV advertising
The convergence of linear and CTV, with more options coming, are offering the best of both worlds.
Mary Makes It Easy is back with new sponsorship opportunities
The culinary show offers brand partnership opportunities that include branded content and influencer programs with Mary Berg.
