Mike Connell
Alcohol ad spending is on the rise: report
As online availability increases and hospitality lockdown closures persist, alcohol brands have been shifted more and more to digital media tactics.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
PHD and Touche stand out at FOMG Awards
The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.
ICYMI: Google expands automation and measurement access
Plus, Smithsonian Channel debuts a travel-focused series, Indiegraf expands into the U.S. and the coops de l’information launches a new subscription campaign.
President’s Choice is making a big TikTok play
In one of the brand’s biggest partnerships to date, it is betting on the platform to spread the word about its on-trend Yuzu products.
9-1-1 dials into the top spot: Numeris
CTV programming was also strong, with The Rookie and The Masked Singer hitting most markets.
ICA launches initiative for responsible media investment
ICA PRIME is positioned to drive knowledge and understanding of diverse and local media.
Postmedia takes stake in Wise Publishing
The publisher’s investment adds personal finance brand MoneyWise to its inventory.
Apex Mobile partners with Frameplay on in-game ads
The mobile app advertising agency is betting on gaming opportunities, increasing its audience to 19.5 million Canadians.
Goodfood reclaims the top radio spot: Media Monitors
Automative categories also moved up the rankings in Toronto’s radio market, and maintained a strong position in Montreal.
ICYMI: What can Postmedia do for you?
Plus, Sportsnet releases PWHPA schedule, One Club launches a solidarity campaign with an OOH activation, Kidoodle.TV expands its offering, and Vevo releases Vevo Rewind.
YouTube taps into Canada’s love of CTV
At Brandcast Canada 2021, the platform released a frictionless ad unit to capitalize on a growing audience.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Adapt Media expands OOH inventory
The place-based provider relaunches and redoubles its efforts in both OOH and DOOH.
Narcity partners with Canadiens in latest tactical partnership
The publisher wants to add value to brands, but also deepen its connection to cities it covers.
