Sonya Fatah
MusiMax rebrands as Max
Realizing that two music channels in the market was two too many, Groupe V Media has charted a new course for Max.
How families prep for back-to-school budgets
Initiative rolls out results from a study that can help inform a rich media mix to match buyer behaviour.
Toronto Star lays off 52 staff
Most of the layoffs affect the company’s Star Touch team.
Facebook goes on offensive with ad blockers
“Facebook is showing the industry that publishers are quite capable of respecting their loyal audiences without third party intervention,” says IAB Canada’s Sonia Carreno.
Chris Williams joins the ACA
The former president of IAB Canada lands a VP role with the industry body, as it evolves its digital mission.
Joe Fresh buys FASHION cover
The St. Joseph Media print pub has launched a multi-pronged branded-integration play in partnership with the Canadian retailer.
Making a case for PEI at the entry point
An accounting firm is behind a Charlottetown airport campaign to promote the island as a business friendly space.
Viewership down as Rio Olympics launch
Coverage of the Rio Opening Ceremony was down over the London Summer Olympic Games in 2012.
AcuityAds launches hybrid program
The tech solutions co has launched a self-service platform aimed at giving marketers more control over their programmatic spend.
Blame it on the Montreal Canadiens
Ad revenue was down across Quebecor’s media division during Q2 of this year.
Hilton reaches for the millennial wallet
The hotel chain is kick-starting its youth focus with a HuffPost Canada-hosted series that shows locals how to live like tourists.
Can Instagram’s Stories expand its reach with brands?
In debuting a familiar-looking image-sharing feature, Instagram is looking to step up its game with users and brands as the social space gets more crowded.
Postmedia ventures into startup territory
The publisher has teamed up with a Waterloo-based tech hub to build a more sophisticated digital offering aimed at SMBs.
Karine Courtemanche new chair at COMB
The Touche! president has taken over the OOH industry board’s chairperson-ship from Dave Petryna.
GroupM downgrades global estimate
The WPP agency’s report shows that investment in programmatic, online video and social media is pushing up digital spend in Canada.
