Sonya Fatah
Wattpad grows ad-focused model
The Toronto-based platform is expanding its suite of ad products, aimed at driving more brand dollars to its site.
Rio 2016: Inside the CBC’s branded-content engine room
How working branded content into live TV is giving the CBC experience in collaborating with brands for the upcoming 2018 Winter Games.
The Kit Compact goes national
Inspired by the success of the pop-up concept in Toronto, the publisher is expanding the business to reach fashion-forward women in other Canadian markets.
Bell Media partners to support global benefit concert
Canadians can see the event live on TV and livestream it on iHeartRadio as Justin Trudeau and Bill Gates share the stage with bands like Half Moon Run (pictured).
OOH collective to give The Tragically Hip a social send-off
As the quintet from Kingston, ON, takes to the stage for its last few concerts, a band of five OOH companies is sharing Canadian sentiments across its boards.
Teens, malls and WE join to paint a bigger picture
Cadillac Fairview’s back-to-school CSR strategy is aimed at initiating a social conversation around global issues like hunger and education.
ICYMI: Tarzan Dan to headline Q107; TorStar’s new food pub
In case you missed it: Q107 hires Dan Freeman to host its afternoon drive show; TorStar’s content division launches new pub and Viceland announces its fall premiere dates with some Cancon additions.
Twitter Canada adds to sales team
The social platform has hired former Rogers sales exec Andrea MacDonald as it grows its Canadian operations.
Acuity Ads goes shopping, picks up 140 Proof
The Toronto-and New York-based ad tech co is strengthening its mobile portfolio with its acquisition of the consumer insights co.
Montreal’s OOH to expand with Taxelco acquisition
The Montreal-based transportation co will re-outfit its newly acquired fleet of cabs and scale up ad ops.
Why Rio inspired Air Canada to get more social
The national carrier is building engagement around the Olympics through an enhanced Twitter strategy, including a custom emoji.
Ding! Dong! Wedding bells are ringing at St. Joseph Media
The Weddingbells publisher is expanding outside its core biz to host a curated bridal show at the start of the new year.
REC Media beefs up exec sales team
Andy Querin (pictured) will be the company’s new CRO.
Influicity aims to educate, grow with influencer 101 tool
The influencer marketing platform’s CEO Jonathan Davids on how he’s pushing for new business with a “carrot” approach.
plista names North American lead
The Xaxis-owned company is looking to grow its business in the U.S. and Canada.
