Account Win
IPG Mediabrands wins Destination Canada
The government-owned organization seeks to build on its established content strategy and evolve in the digital age.
UBC picks MediaCom
The university’s new AOR, along with Taxi, will work to build the school’s brand locally, nationally and globally.
Mindshare Canada wins Indigo
The agency takes over from UM, following a competitive review.
UM wins Tim Hortons
The Mediabrands agency has been awarded the account following a review.
Touche wins Agropur
The dairy cooperative is looking to increase its media spend while decreasing its mass marketing outreach with its new agency.
Maxus wins Mitsubishi
The car co’s director of national marketing Peter Renz talks about the brand’s first media agency change in 12 years.
M/SIX takes on media for the University of Waterloo
The agency is beginning work with a new print and digital campaign that launched last month.
Radio-Canada signs with PHD
The pubcaster signed a deal with the new media agency following five years with Cossette.
MediaCom wins Sears Canada
The GroupM agency has taken over the business for the embattled retailer.
Zenith expands Coty remit
The Publicis agency will be handling work on lines Coty is acquiring from P&G, including Cover Girl, Clairol and Wella.
MEC wins Hertz
The GroupM agency will handle the car rental co’s work in Canada, the U.S. and Latin America.
Media Experts retains BMW account
The German luxury automaker has decided to stick with the agency following an extensive North American review.
MediaCom wins BRP
The agency will handle the account, which includes Ski-Doo and Sea-Doo, out of its Quebec office.
Havas Media wins global account for Swarovski
The crystal jewellery maker’s media account spans 35 countries, including Canada.
UM bags PwC Canada account
The IPG agency was chosen following a review of the firm’s internal buying and planning division.
