Agencies
IPG Mediabrands launches AI initiative with Google
Both will develop beta projects for select clients across the agency’s Canadian portfolio.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Cossette Media named Rona’s lead agency
The new agency’s mandate covers the Rona+ and Rona banners across all traditional and digital channels.
WPP taps Kevin Johnson as president in Canada
Johnson will continue to work as CEO of GroupM as he takes on this new role.
Samsung Ads updates Reach Advisor to offer more audience intel
First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.
Media News: Pinterest launches shoppable gift guides
Plus, Ideon signs with Vertiqal, and Involved expands its global network.
2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
2024 Media Leader of the Year nominee: Karel Wegert
Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.
A deeper look at the 2024 Media AOY winners
Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.
2024 AOY: Media Experts keeps evolving
The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.
2024 AOY: At UM, ideas roam free
The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.
2024 AOY: How Initiative is investing in its greatest asset
The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
