Agencies
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
Spotted! Patrón Tequila Brings Mexico to Canadians
The brand’s immersive activation is being supported by social and influencer content.
OMD Canada bolsters its leadership team
Meredith Menkes, Diana Walter, and Amanda Tathem will report directly to CEO of OMD Canada Cathy Collier.
Taco Bell gives away workwear to promote new menu item
The custom jackets are meant to help the QSR reach a younger, more fashion-forward audience.
IPG sees small but steady growth in Q2
The global holding company saw North America experience the lowest growth among the markets it operates in.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
Mars debuts new Excel gum at music festivals and concerts
The company is also working with influencers for content around its first product innovation in a decade.
TVO wants to connect with young people
The broadcaster’s new campaign encourages Ontarians to engage with its digital content.
What strategy should brands take during the LCBO strike?
Now in its 13th day, the work stoppage has closed some 669 liquor stores, affecting brands big and small.
Cross-border Coffee Crisp activation highlights brand identity
The activation was available at Vancouver’s Peace Arch Park on July 4.
Skittles wants to be Gen Z’s sweet escape from social pressures
The brand’s new campaign emphasizes how the candy helps Canadians avoid busy schedules during summer by keeping their mouths full.
OLG drops a new clothing collection aimed at thrifters
The company’s line of recycled apparel includes a lottery bonus redeemable for a Lotto Max ticket.
Numeris appoints interim CEO
Sue Haas is taking on the interim role as Neil McEneaney steps down.
Cyberimpact appoints Jelly Marketing as AOR
The agency’s aim is to enhance the brand’s presence and highlight that its email solutions are in line with marketing regulations.
Wealthsimple taps Mint as its experiential agency partner
The financial platform is celebrating its 10-year anniversary with activations across the country.
