Agencies

IPG Mediabrands launches AI initiative with Google

Both will develop beta projects for select clients across the agency’s Canadian portfolio.

Goose Digital expands with MoreSales

The acquisition brings expanded digital marketing and marketing automation services to the agency.

WPP taps Kevin Johnson as president in Canada

Johnson will continue to work as CEO of GroupM as he takes on this new role.

Samsung Ads updates Reach Advisor to offer more audience intel

First launched in 2023, the company’s updated tool will now provide post-campaign reports in addition to pre-campaign.

Media News: Pinterest launches shoppable gift guides

Plus, Ideon signs with Vertiqal, and Involved expands its global network.

2024 Media Leader of the Year nominee: Samantha Kelley

The CEO of Touche believes in creativity through diversity – and she walks the talk.

Robin LeGassicke promoted to chief transformation officer at Cairns Oneil

In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.

2024 Media Leader of the Year nominee: Karel Wegert

Since rejoining Media Experts, Wegert has focused on repositioning the agency for the Canadian market.

A deeper look at the 2024 Media AOY winners

Profiles on Initiative, UM and Media Experts show how each agency is differentiating themselves beyond the work.

2024 AOY: Media Experts keeps evolving

The Bronze winning agency picked up the medal for its work with Bell, BMW and Truly.

2024 AOY: At UM, ideas roam free

The shop picked up Silver in the media category for its work with Tylenol, Oh! Henry and BMO.

2024 AOY: How Initiative is investing in its greatest asset

The media agency picked up the Gold medal for its work with the CBC, Destination Canada and Black & Abroad.

Who won what at the 35th Agency of the Year awards

Rethink made Agency of the Year history by winning its sixth consecutive gold.

Announcing the 2024 Media Innovation Shortlist

Winners will be announced at a gala affair on November 27.