Agencies
Moosehead campaign celebrates brave everyday Canadians
The campaign is targeting adults in Ontario, Nova Scotia, New Brunswick and Alberta.
Newcomer BIPOC women use social networks and supermarkets for bonding
Publicis Media’s most recent report provides insight into the challenges that this demographic encounters.
Kellogg’s Vector aims to reignite Canadians’ interest in sports
The brand’s latest campaign includes content with professional players, as well as a livestream on Twitch.
Armstrong wants to highlight its cheese during BBQ season
The Saputo brand is rolling out a new campaign that includes a contest and a food truck in Ontario.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
Hershey rides Toronto streetcars to promote its Cookies ‘N’ Creme brand
The takeover is part of a broader strategy to reach Gen Z and Millennials.
KD launches campaign on Reddit to introduce its new LTO
The media plan also includes ads in media and social networks, as well as influencer content.
IKEA’s campaign shows it’s products in real life
The media plan includes OOH digital ads and an OLV on social media and streaming platforms.
Cannes Lions 2024: Who has a chance at a Media Lion?
Canada was recognized 21 times on the media shortlist.
Spotted! M&M’s offers free outdoor movie nights
The brand will launch the experience in seven cities, starting with Toronto.
GroupM Canada reshuffles agency structure and client leadership
Three new agency-wide positions have been created and client-facing roles have been upgraded.
KFC gets superstitious for hockey championship by re-airing 90’s ads
The spots were launched on TV, social media, OOH and in brand stores.
Night Market introduces a new standardized retail media measurement tool
The NEON SaaS platform has been expanded to provide marketers with a single solution to optimize retail media ad investment and predict ROI.
Team Pumpkin establishes North American presence in Vancouver
Offices in Canada will join those in Mumbai, Bangalore, Delhi, and Kolkata.
Sharethrough and Equativ to merge
The resulting entity will be one of the largest global independent ad platforms.
