Experiential
Spotted! Uniqlo freezes out Yonge and Dundas
The Japanese retailer created an icy atmosphere to test the limits of its winter gear.
Inside Tims Heritage Classic sponsorship
The two-day fan festival is giving Tim’s an opportunity to showcase its hockey alignment from the Timbits age to the professional level.
Esso, Safeway and others join NHL for Heritage Classic
Brands are leaning into experiential and tech for this year’s two-day fan event.
Leon’s brings fans ‘couchside’ for the Raptors
The Canadian furniture brand breaks into the sports world with national campaign as it continues its drive to evolve alongside Millennials.
Hotels.com creates a sporty new suite
The online booking service paired with the Vancouver Whitecaps and Toronto FC to build its brand with sports fans.
Kinetic pairs with Big Digital to offer experiential
Kinetic owner and CEO Kevin McDonald says the partnership makes the agency more of a “one-stop shop” fueled by data.
Spotted! What’s sweet, sleek and unique at TIFF?
From sparkling beverages to sweaty bike rides, this year’s festival activations offer more of a lean-back experience.
Twitter adds an in-person element to engage #FilmTwitter
After previously aligning with TIFF in an online capacity, the social network is going all out with experiential and OOH.
Why Visa’s going for a more human touch at TIFF
The payments technology company is going for a more personal experience and is focused on providing users with more lounge time and sweet treats.
Bell adds Crave to its TIFF marketing mix
With the doc Once We Were Brothers premiering, the vertically integrated company is sprinkling the festival with nods to its SVOD.
PizzaForno racks up Indie cred with its first major media play
The partnership with Indie88 drives awareness around the automated pizza-maker with discounts and freebies.
RBC takes the Training Ground to a national level
A partnership with CBC Sports will see even more national content come from the program.
Spotted! Nike showcases the sweeter side of running
The brand’s new shoe is designed for reluctant runners – and so is this pop-up.
Spotted! How a tiny stadium makes a big financial point
Wealthsimple takes a different approach to secure the naming rights on its very own Tiny Stadium more in line with what it offers its clients.
ICYMI: Bruce Bowie retires, SheaMoisture goes experiential
Plus, Corus radio veteran Bruce Bowie retires in Edmonton and OMNI Television announces federal election debate coverage in four languages.
