Mobile
Blog: Making sense of influencer pricing
Influicity founder and CEO Jonathan Davids breaks down the basics of how exactly you should be calculating your online celebrity costs.
Rogers Radio taps Shazam for a new kind of countdown
The media co has paired with the music app for sponsorable and localized music shows based on the songs listeners are searching for most.
MINI’s mobile play for a new market
How the car co used a first-to-market ad unit to yield success for its MINI Clubman.
A&W hopes to snap up millennial spirit
The restaurant chain’s annual Burgers to Beat MS campaign was promoted through custom geotags on the youth-friendly social platform.
7-Eleven e-spies opportunity in eSports
The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.
What online banking can teach you about mobile use in Canada
The number of Canadians going mobile-only for banking over-indexes that of the general population, according to numbers from comScore.
Search Optics expands Toronto, Montreal presence
As auto dealerships invest more heavily in SEO, the company is growing both its team and its ability to push up sales numbers.
Need a good movie recco? Just ask TIFFBOT
That’s the point of the festival’s AI buddy who has been launched on Facebook to “help [audiences] navigate TIFF madness.”
Do Canadians know if they’re watching online TV?
MTM has amended its viewership stats after finding that not all respondents thought OTT services counted as online TV watching.
Spotted! Sport Chek taps the power of livestreaming
The retailer took to Facebook Live for an Olympic-themed chase through Toronto’s High Park.
Facebook adds to slideshow
The social media co is aiming to extend the reach of the unit by allowing advertisers to turn existing videos into a still-frame show.
How A&W is reaching millennials
Why the QSR partnered with Facebook and Vice to produce a three-part branded content documentary.
SourceKnowledge launches cloud-based SaaS network
The tech company’s new product is aimed at brands that are bringing programmatic in-house.
Twitter launches Promoted Stickers
Pepsi has signed on as the first partner for the new ad product.
Acuity Ads goes shopping, picks up 140 Proof
The Toronto-and New York-based ad tech co is strengthening its mobile portfolio with its acquisition of the consumer insights co.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
