Mobile
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Pointsbet taps Scott Vanderwel for CEO
Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
TheScore’s record revenue dinged by spending on growth
The media and sports wagering organization continues to invest heavily in expansion, offsetting continued record-setting revenue.
Sharethrough launches dynamic video captions
With many mobile users watching video ads on mute, the new service makes content outside of walled garden ecosystems more effective and accessible.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
Curate Mobile launches privacy-centric programmatic platform
Kismet is a mobile-first programmatic offering that features outcome-based pricing and provides more transparency around the mobile user journey.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
Newcomers to Canada consume a lot of media: study
A multichannel, multilingual approach is key to reaching the new market segment.
How theScore is welcoming single-sports betting to Canada
With the passing of Bill C-218, organizations like theScore can integrate media and wagering offerings across the country.
P&G commits to privacy and cross-platform transparency
Marc Pritchard wants the company to lead disruption in media to achieve higher privacy standards, transparency and a more equitable media landscape.
ICYMI: Dentsu launches Media Partner Appreciation Day
Plus, the Globe launches a co-branded retirement content hub and Tero taps Larouche.
Upfronts ’21: Bell Media is all-in on AVOD
The broadcaster announces new AVOD ad units, the Bell Marketing Platform, and the inaugural IDEA competition winner that will receive $1 million-worth of free media.
Quebecor Expertise launches new adtech during Multi2021
The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.
