Mobile
Canadian kids prefer watching content on bigger screens
Cell phone use among children is quite high, but TV sets are still the most popular way to watch SVOD content like Netflix or Disney+.
Postmedia and Covers launch sports betting content partnership
The partnership aims to help bridge the gap between traditional media and sports betting in Canada.
Who are the most trusted SSPs?
Magnite, Verve Group, Sovrn, and Google AdExchange topped Pixalate’s indexes.
House of Commons committee says Rogers and Shaw merger should not proceed
The recommendation came after Rogers faced questions about the impact of the deal on local news.
More Canadians subscribe to SVOD than traditional TV
MTM’s latest dives into how media consumption has changed coming out of the pandemic.
Snapchat partners with So.da on new digital originals
The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.
Google plans privacy changes to limit sharing of user data on Android
The initiative, reminiscent of Apple’s ATT, is also coming with features to preserve advertising capabilities.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
Two-thirds of Android apps ask for ‘dangerous’ permissions
Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Pointsbet taps Scott Vanderwel for CEO
Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
TheScore’s record revenue dinged by spending on growth
The media and sports wagering organization continues to invest heavily in expansion, offsetting continued record-setting revenue.
