Out Of Home
How Zestra targeted its sexual arousal medication
Havas used programmatic and careful OOH placement to reach its audience, despite content restrictions on social media.
Pattison merges digital division ahead of programmatic expansion
The company’s place-based brand Onestop will amalgamate with the larger digital brand.
Why Barrie Transit was a key win for Pattison
Winning the mid-sized “bedroom community” was key in linking its numerous municipal networks together, says Cam Milne.
Catelli goes big with OOH to reach young parents
The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.
Air Transat buys big at Yonge-Dundas
This marks the first full domination since Branded Cities took over the majority of screens at the square.
Cineplex Q4 media revenue breaks records
The entertainment company continues to see a decline in theatre-goers as media revenue sees a 20% increase.
Crave, specialty and sports drive uptick for Bell Media in Q4
Ad revenue was “relatively stable,” with entertainment, sports and OOH offset soft conventional and radio performances.
New Broadsign partnership focuses on measurement
Working with tech firm AdMobilize, Broadsign will be able to offer instant updates on impressions and demographics for OOH campaigns.
Kinetic links brands to Canadian Olympians and fans in Japan
The OOH specializing agency has partnered with Japan’s Live Board in order to add the Olympic venue inventory to its Canadian DSP.
Cineplex go-shop ends; Cineworld one step closer to acquiring
Shareholders are prepared to meet on Feb. 11 to vote on the transaction valued at $2.8 billion.
Spotted! Brands can tickle the ivories at Metro Centre
Oxford Properties’ piano staircase, which was installed this summer, is now open to brands.
Broadsign partnership gives programmatic a human touch
The Montreal company’s supply-side platform will be integrated into TPS Exchange’s platform, which leverages human relationships in an automated world.
UmbraCity brings advertisers to new markets
The Vancouver-based umbrella rental startup is heading to Toronto and select U.S. cities, creating programmatic options with Campsite.
Outfront bolsters leadership team amidst digital expansion
Brendan Dillon, who come from a purely digital background, will help guide the company through a major online transformation.
The Meatless Farm Co embarks on biggest spend yet
As the younger plant-based brand looks to gain ground against competitors, it’s splurged on its first OOH effort.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
