Out Of Home
Astral acquires Newad
The deal marks the media company’s official entrance into the place-based side of OOH.
ICYMI: Eurovision coming to OMNI, Crave boosts LGBTQ content
Plus, Mountain Equipment Co-op gets interactive in-store with some help from Cineplex Digital Media.
Spotted! An ad that puts you on the outside
The point of the ad is to not be able to interact with it at all.
Spotted! Fujifilm shows what a smartphone can’t do
Even if you’re not zooming down the Gardiner, something else is.
Broadsign acquires Ayuda
The Montreal-based OOH marketing platform is looking to fill gaps in the static and classic OOH space.
Inside Shopify’s first mass media buy
CMO Jeff Weiser says the brand is good at niche and now it’s time to go broad.
FrontRunner makes programmatic play with Campsite
The deal will see Campsite add its first selection of U.S. inventory, while providing FrontRunner with a new way to reach clients.
Spotted! Pizza Pizza temporarily changes its colours
One central Winnipeg location is making a splash to court fans of the Jets.
Adapt Media expands its airport presence
The new deal will see the company target affluent travellers with onsite activations.
Verizon adds OOH to programmatic offering
The option launched today in Canada and will include inventory from Clear Channel, Zoom Media, Captivate and Broadsign.
Cineplex ups D-Box, ScreenX offerings
The premium offerings bring in higher ticket revenues, as well as new ad opportunities for the company.
Rouge Media heightens focus on age-restricted categories
VP David Perruzza says the cannabis industry, in particular, will benefit from the newly formalized offering.
Spotted! Adult Swim makes Rick roll
It’s not a dimension-hopping spaceship, but it’ll do.
Landmark brings pre-show ads in-house with Broadsign
Canada’s second largest movie theatre chain found a new partner after splitting with Cineplex Media last year.
Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
