Out Of Home
Adapt Media sets its sights west with new partnership
The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.
Digital push leads Media City to join COMMB
The time comes as COMMB gets more granular with its own digital measurement.
Spotted! A peanut inside a candy inside a mirror
Reese’s promoted its new sweet treat with a nod to the popular Infinity Mirrors exhibit.
Spotted! Twitter users battle for the iron throne in OOH
A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.
Media revenues, theatre attendance down for Cineplex in Q4
Patrons are spending more money at the box office and concessions, but there’s been a slight decrease in ticket sales.
iGotchaMedia makes big auto play with new partnership
Working with Groupe Touchette, the place-based media company will enter showrooms for the first time.
Where do consumers notice ads the most?
According to Vividata, print loyalty is still strong, and online TV streaming has led to an increase in overall TV consumption.
UB Media makes a major restobar expansion
The win adds high-end venues such as the Cabana Pool Lounge to its restaurant network, upping its demo targeting.
Spotted! A&W says this is the last straw(s)
The QSR’s remaining 140,000 straws were used to send a positive message.
ICYMI: Adapt Media inks new partnership
Plus, new features on Facebook and gifts from the Globe.
Spotted! A Shawn Mendes mural comes to life
The mural made of flowers was executed by Havas Media and Abcon Media to promote the Toronto-born artists’ upcoming global tour.
The Nice List: Media
From unexpected sponsorships to ambitious shifts in media spend, here’s what impressed us the most this year.
Spotted! Mary Poppins swoops into Toronto
A Disney Canada activation saw Mary and her famous umbrella at the CF Toronto Eaton Centre.
CBC goes mass for Gem launch
OOH and TV ads will be used for mass awareness while digital will focus on conversions.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
