People Moves

Bloom hires new director of conversion
Matt Lalonde says he’s on a “mission” to educate clients on the rewards of investing in conversion rate optimization.

OMG names new North American CEO
Hearts & Science CEO Ralph Pardo is taking over the job from former boss Scott Hagedorn.

ICYMI: Corus reshuffles execs in radio division
Plus, Environics Analytics PRIZM segments come to the Amazon DSP and Enthusiast brings NFTs to its games.

Omnicom Media Group restructures its digital department in Montreal
Derik Fernandez and Alexandre Simard have been promoted to VP roles to co-lead the practice.

COMMB appoints a new head of data science
Farrokh Mansouri takes on responsibility for developing data-driven OOH measurement approaches.

Media.Monks taps Michelle McGrath to build up its data practice in Canada
S4 taps the founder of Lens10 to replicate her success with teams across the country.

Alison Demelis departs MediaCom Canada
She will join LinkedIn Canada to run enterprise sales.

NP Digital taps Ronnie Malewski to lead expansion into Canada
Maleswki leaves his post as head of iProspect to become managing director of the performance agency.

DAX hires Ryan Ladisa to lead Canadian sales operations
The former Media.Monks exec will oversee the day-to-day as VP of sales.

Media Experts’ promotions signal an emphasis on digital
Flavia D’Orazio, Patricia Gray, Jennifer Douglass and Morgan Watt take on new roles at the company.

David Cairns steps away from the day-to-day at Cairns Oneil
The agency’s founding partner is moving into an executive chairman role, leaving operations of the agency to co-owner Sherry O’Neil and president Devon MacDonald.

Pinterest hires Kristie Painting as country manager for Canada
Wavemaker Canada’s exiting CEO will work with brands and agencies to grow the social platform’s advertising.

Julie Kerr leaves GroupM to join CBC
Kerr will focus on defining and delivering the corporation’s digital advertising products in the newly-created role.

People Moves: Kinesso Canada appoints new president
Plus, Hivestack and Sabio Holdings add new C-suite executives to their teams.