Michael Beckerman’s mission to be a better partner
“Brand awareness, to me, is marketing’s fool’s gold,” says Torstar’s new chief client officer, who wants to put away the rate cards and focus on serious new questions.
Yellow Pages revenue down nearly 20%
Despite the declines, CEO David Eckert described the results as pleasing and “solid.”
Can intentional investment help media (and do some good)?
Media execs discuss how agencies and brands can help solve the degradation of local news and address systemic inequality through their buying power.
Raincoast Crisps pair with Ricardo for the holidays
The overall content campaign is focused on pushing sampling and conversion.
Michael Beckerman lands at Torstar
The former MKTG CEO has a long history with new co-owner Jordan Bitove thanks to their decades in sports industries.
Ad revenue steady for TVA Group this quarter, but magazines still down
The resumption of hockey was beneficial – and also expensive – for the company.
National Bank inks a new sponsorship deal
The bank is the new presenting sponsor of L’actualité‘s annual Growth Leaders 2020.
Elle Canada shutters Toronto office, eliminates four jobs
The magazine will continue to operate, although editorial will be run out of Montreal with assistance from freelancers.
Newspaper reach, influence continues to drop
The bright spot is community news, where reach is still strong among all demos.
Magazines show a notable dip in product influence
Readers are less stuck on print than before, and the desire to purchase featured products might be eroding slightly.
Postmedia’s revenue still down more than 25%
Print advertising revenue was the most impacted, but circulation and digital were down as well.
ICYMI: CBC’s new comedy gets deep on identity
Plus, a Toronto Star cartoon prompts calls for an apology, and RECMA releases a new ranking.
Why National Newspaper Week went high fashion
As the country looks to newspapers for truth, the organization took an edgy step.
No Frills reneges flyer cancellation
A number of factors may have driven retailers who paused or cancelled to go back to the classic medium.
Additional layoffs reported at Postmedia
Page designers and graphic artists have been affected by the cuts, which are part of cost-saving initiatives.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
