Research
The Amazing Race Canada continues its reign: Numeris
Hitting its stride four episodes in, BH90210 maintains its draw while America’s Got Talent resonates with Montreal audiences.
Staples stays on top: Media Monitors
As back-to-school shopping and end-of-summer events wind down, the radio buying charts could see a change soon.
It’s a mobile world, but Canada might be lagging
Numbers from Comscore show that Canada is still very much a desktop nation.
Vividata goes cross-platform with new passive measurement panel
In the move CEO Pat Pellegrini calls “the biggest change” for Vividata since it was formed, the company will no longer rely purely on survey data.
The Amazing Race Canada still on top: Numeris
A double dose of reality this week continues to draw viewers to America’s Got Talent and the Quebec chart sees a pair of new debuts.
Younger viewers might pay more attention to online ads
Those aged 18-44 are also more likely to find ads relevant, but given the chance most will still skip.
What’s the opportunity for sponsors at Just for Laughs?
A new study shows how fans value the event, as well as sponsors involved – and how it compares to the likes of the Grammys and TIFF.
Staples takes the top spot: Media Monitors
The auto industry shook up both the Toronto and Montreal markets jumping some 50 spots for some manufacturers.
Linear TV still popular for younger viewers
Although OTT is on the rise with every under-18 age group, traditional television is not dead with children.
Why is cinema advertising so resilient?
New data from Warc shows that cinema is the only non-internet medium not losing ground in terms of ad spend share.
Audiences jump for Amazon Prime and Crave
Despite the popularity of OTT, nearly three quarters of subscribers still subscribe to traditional TV.
The Amazing Race Canada hangs on to its lead: Numeris
As summer nears its close, the premiere of BH90210 almost knocks The Amazing Race Canada from the top spot.
Influencers may be more effective for D2C brands than traditional
Brands like Hello Fresh and Audible grew their reputations online. But can they rely on influencers only?
CNE still a leading presence: Media Monitors
New entries shake up the top-five in both Toronto and Montreal.
The Amazing Race Canada still reigns: Numeris
In Toronto, ‘The Handmaid’s Tale’ takes a portion of linear broadcast viewers, while Global dramas continue to draw audiences.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
