Sponsorship
HelloFresh signs on with Canadian Premier League
The meal kit is looking to reach more families as it becomes the league’s first digitally focused partnership.
CPL partners with ComeOn!
The new partnership relies on the ongoing popularity of sports betting to drive fan engagement for the soccer league.
The Junos secure record-setting sponsors
Six first-time sponsors join for the event’s 50th anniversary.
Bayview Village teams up with Toronto Life to tap into foodies
The Toronto-based shopping centre is trying to connect with customers through a virtual food experience.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
Narcity partners with Canadiens in latest tactical partnership
The publisher wants to add value to brands, but also deepen its connection to cities it covers.
Tangerine signs on with the WNBA
The bank steps up it involvement with basketball as the league’s first “foundational partner” in Canada.
ICYMI: Tug expands mandate with U of T’s Rotman
Plus, Hershey becomes the official chocolate of the NBA in Canada, Desjardins partners with MediaTonik and CBS launches its new audio ad platform.
Clorox signs sponsorship promoting the NHL’s ‘new normal’
In addition to ad placements, the brand will provide products and messaging so the league can keep arenas clean and safe.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
Sportsnet to stream and broadcast Secret Dream Gap Tour
The broadcast marks a Canadian milestone, featuring PWHPA players across live game coverage, exclusive content and cross-platform promotion.
Overactive Media continues to evolve
The Canadian esports company announces multiple partnerships, a rebrand and a look at its new Toronto-based HQ.
Acast launches sponsored content for podcasts
The podcast network blends branded messaging with ad reads to emulate editorial content in a longer format.
Star Academie reupped for another season
The return of the TVA reality series proves popular once again with its French-language audience.
Lowe’s signs on to another HGTV show
The hardware retailer is on board for season two of Scott’s Vacation House Rules, joining returning sponsors CIBC, Behr, Pollard and Rockwool.
