eTalk ventures to Middle Earth
The entertainment talk show has joined forces with Warner Bros. Canada to promote The Hobbit: An Unexpected Journey.
Target spreads the holiday cheer
The brand is launching the latest in a line of experiential events later this week, travelling from the East Coast to West.
100th Grey Cup sets record numbers
An average audience of 5.8 million viewers watched the CFL event on TSN and RDS, up 28% versus last year.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
Shining a light on eating disorders
Anorexia and Bulimia Quebec has teamed with Astral Out-of-Home and Cossette on a campaign that uses street columns in downtown Montreal.
The Big Bang Theory dominates ratings: BBM
The half-hour comedy topped its closest competition, The Amazing Race by more than 1.5 million viewers.
Cuba Tourist Board lures Canadians
The organization is trying to attract tourists to its sandy shores with a new OOH campaign that uses RSS feeds to display the temperatures in major Cuban cities.
W Network goes heavy on homegrown for winter
The new winter slate features spinoffs from Property Brothers, Come Dine with Me and Love it or List It.
Nissan builds with Habitat for Humanity
The carmaker aims to raise money for the non-profit organization this holiday season, while promoting its 2013 Sentra, Altima and Pathfinder models.
Honda Dealer Association is tops: Media Monitors
The car co bought the most airtime in Toronto, with Bell Bundle taking the top spot in Montreal for the week of Nov. 12 to 18, 2012.
Consumer confidence rises after October slump: study
Despite a gloomy economic forecast from the government, the latest TNS report shows an upswing in how consumers feel about their finances.
TSN appoints two new execs
Nathalie Cook will take on the newly-created role of VP integrated marketing and partnerships and Mark Silver is appointed as senior director, digital.
Spotted! Cougar gets mobile
The footwear brand is touring Toronto with a boot truck and giving passersby the chance to become the face of its next campaign.
Tonight gets the e-Reader treatment
The nightly newspaper has partnered with UM and Sony to release a promotional issue that looks like the electronics brand’s reading device.
Viagra drops its prices
Pfizer has launched a multi-platform campaign to promote its product following the Supreme Court dropping the patent on the little blue pill.
