Toyota Canada uses consumers to tell its story
The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.
The Grey Cup touches down in Toronto
Details on activations for the big 100th anniversary game this weekend from the CFL’s Sara Moore and Bell Media’s coverage on TSN.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
CRTC approves $10 million Blue Ant deal for Bold
The company is taking the specialty channel over from the CBC.
24hrs partners with CADA
The deal between the free daily and car organization includes a page of contributed content each month.
The Big Bang Theory remains ratings king: BBM
The half-hour comedy’s numbers were slightly down, but it still beat its closest competition, The Amazing Race, by more than a million viewers.
Spotted! Sport Chek ups its event presence
The FGL Sports retailer sponsored the Sport Chek Face Off over the weekend, and the company’s president tells MiC to expect more events in the future.
Bell resubmits CRTC application for Astral takeover
BCE topper George Cope says the new deal will address the CRTC’s concerns on how the takeover will benefit consumers.
Bell Media enlists Santa’s help for holiday campaign
The telecom giant has brought back its “Magic Santa” personalized e-card initiative, which targets parents who want to send loved ones a holiday greeting.
Fall TV: Partners, Last Resort and 666 Park Avenue cancelled
Citytv will pre-release Happy Endings on Monday nights at 8:30 p.m., with Last Resort and 666 Park Avenue both staying on through their initial 13-episode orders.
Astral confirms new deal with BCE in the works
The media group confirms discussions to revive BCE’s acquisition of Astral have resumed, after shares of the company halted trading this morning.
Prairie Milk gets catty with app launch
The dairy farmer organization targets youth with a new Milk vs. Cats app.
Shoppers Drug Mart makes Christmas shopping simple
The pharma-retailer has launched its holiday Gifts Made Easy campaign, which targets men and women aged 25 to 54.
Chevrolet buys big: Media Monitors
The automaker is tops in Toronto with Bell taking top spot in Montreal for the week of Nov. 5 to 11., 2012.
Blog: Veronica Holmes at the AAM Conference
The ZenithOptimedia president of digital checks the industry’s pulse at the renamed organization’s annual conference.
