HarperCollins serves up geo-targeted campaign
The publisher is targeting specific regions with its digital and print campaign for John Catucci’s book You Gotta Eat Here!.
The Verdict: CTC puts Canadians in the director’s seat
The tourism organization unveils the final video made up of clips sent in by over 8,000 Canadians.
Nigel Da Costa launches Spectator Tribune
The online news portal targets men and women aged 25 to 50, and focuses on the Canadian Prairie provinces.
How Rogers sells the Bills in Toronto
The exec director of the only NFL game in Canada on how its sponsorship packages have changed since the inception of the series.
UM retains Johnson & Johnson
The Mediabrands agency holds onto the account in North America following a review.
Motorola catches Bieber fever
The smartphone company is sponsoring the pop singer’s Believe Tour and using TV, social media and in-store promotions to revitalize its brand.
Express opens its closet
The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.
Shaw Media two years later
SVP of content Barb Williams sits down to talk about changes, challenges and new-found strengths on the media co’s second anniversary.
Canadian Club gets sophisticated
The “Join the Club” campaign is targeted at young male beer drinkers, and introduces the Club Chairman as an ambassador for the brand’s whisky.
OgilvyOne UK’s Rory Sutherland to keynote Ad Week 2013
The week-long advertising and marketing event has rebranded and will feature an expanded speaker series, with presentations from Yahoo! Canada and Google.
New study shines light on privacy concerns
The new study by Advertising Standards Canada and McCann Truth finds Canadians trust banks most with personal info and new tech companies least.
CBC asks CRTC for more flexibility
CBC’s Hubert Lacroix proposed to streamline the pubcaster’s genre-specific platform commitments in the face of persistent financial challenges.
Kraft Canada alters its hockey strategy
The brand has cancelled its Hockeyville program due to the NHL lockout and has launched Kraft Hockey Goes On in its place.
How Facebook’s latest changes affect brands: study
Conducted by GroupM and M80, the report shows a 38% decline in how many fans see a brand’s post since the social network altered its content controls.
ONA doubles down on sports-themed campaign
The union has partnered with Doug & Serge for a new radio and OOH campaign that continues to highlight nurses as healthcare MVPs.
