Rogers presents at Bell/Astral CRTC hearing
The company’s executives said they oppose the deal, unless the regulator orders Bell to divest itself of Astral’s English-language TV holdings.
Sportsnet expands NFL coverage
The Rogers Media brand is adding Thursday night matches and expanding ad opps around the Buffalo Bills game in Toronto this December.
SiriusXM makes music for the Grey Cup
The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.
TubeMogul measures branding through surveys
The video advertising co has launched BrandSights, set to go live in Canada next week, to measure online brand campaigns.
Couch critics: Anger Management, The New Normal and Guys with Kids
Industry members review the new fall comedies, and place their bets on which shows will survive.
Bleublancrouge takes Best of Show at the Extra Awards
The agency also won Gold for the Montreal Gazette‘s “Tweet Edition” campaign at Newspapers Canada’s annual awards for creativity in newspaper advertising.
MuchMusic’s big holiday bash
The channel will hold its first winter music concert at the Air Canada Centre, and has partnered with Live Nation to provide advertisers with on-site marketing opps.
Sunni Boot presents at CRTC Bell/Astral hearings
The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.
Global TV goes heavy on drama for fall TV promos
The Shaw Media channel is focusing on new dramas Elementary and Vegas for its launch campaign, which is in market now.
Spotted! Subway commits random acts of fitness
The QSR, in support of its “Commit to Fit” program, left ten unbranded treadmills on school campuses for students to try out.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
Newad names new director
Anand Puran joins the company as director of experiential marketing in Central Canada.
Former Postmedia execs launch start-up
Called Reshift Media, the company will work with agencies on their SEO, mobile and social media operations.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
Couch critics: Daytime TV
Eon Sinclair of Bedouin Soundclash reviews the first day of new shows from Jeff Probst, Ricki Lake and Katie Couric.
