Ontario Tourism promotes passion points
The tourism co’s Regional Tourism Organization Four (RT04) has launched a cross-platform campaign inviting consumers to travel toward their favourite weekend activities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton and Calgary.
CRTC announces three-year plan
The regulator has unveiled a plan that includes tracking content creation, availability of service providers and consumer protection from telemarketing.
CBC to broadcast Pan Am Games
The deal includes TV, radio, online and mobile rights for the 2015 amateur sports event to be held in Toronto.
Canadian National Exhibition gets back on top: Media Monitors
The event took the top spot on the radio chart in Toronto, while Desjardins General Insurance came in at #1 in Montreal for the week of Aug. 27 to Sept. 2, 2012.
MEC names global director of integrated planning
The newly created position has been given to Pele Cortiza-Burgess, who will be based in the agency’s New York office.
Everything must go at Zellers
The Canadian retailer launched its third and final farewell Facebook campaign that will allow fans to adopt Zeddy and win weekly prizes.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
Mediabrands announces changes to Canadian team
Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.
Fall TV: The Morning Meeting with Malcolm Dunlop
The Rogers Media EVP talks about Citytv’s fall lineup, building the channel’s comedy stable and why he loves Ben and Kate.
Cossette announces new VP of media buying
Diane Devries has been promoted to the role, following nearly 20 years with the agency.
Reitmans shows that beauty is easy
The retailer is rebranding with a younger, more fashion-forward look and marketing campaign that is without its long-time spokesmen giving fashion advice.
Bite TV calls for reinvention
The Blue Ant Media channel is launching a rebrand and campaign this October to better target a younger male audience.
Teletoon launches two mobile apps
Humans vs. Vampires from Secret Location and Find the Earl from Marblemedia are extensions of the Teletoon series My Babysitter’s a Vampire and Skatoony.
CRTC relaunches CBC/Radio-Canada licence renewals
The move follows a delay since July 2011 on public hearings into renewing the licences for the English and French language public broadcast services.
