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The Verdict: Seagram tackles social media
The CEO and president of the Brick Brewery brand speaks to MiC about the slow uptake of its video campaign aimed at a younger target audience.
Retail sales remain stagnant: report
Toronto-based KubasPrimedia reports only a slight growth in retail for Q3 and overall for 2012, and predicts similar figures for 2013.
Canadians consuming more content: CRTC report
Overall revenues for the communications industry increased 3.3% in 2011 to $59.3 billion, according to the report.
ACCT unveils Canadian Screen Awards
Martin Short will host the March gala event that replaces the Geminis and Genies and reflects the evolution of the domestic entertainment industry, organizers say.
Brands get artsy: MiC’s Global Tour
Leslie Krueger at Denneboom weighs in on brands in China, Australia and the UK promoting with an artistic flare.
Astral Radio flips Winnipeg radio station
The hit music station is the latest to be switched over to Virgin Radio for the media co.
Big Brother grabs top spot: BBM
The reality show drew the most viewers on Thursday night, with CTV Evening News topping the weekly averaged show list for the week of Aug. 20 to 26, 2012.
CRTC appoints chief consumer officer
In the new role, Barbara Motzney will be responsible for better understanding the concerns of Canadians.
Spotted! Quebec City Magic Festival distorts the truth
To promote the magic fest, agency Lg2 created an illusion that saw the reflections of pedestrians dissappear.
Broadcasters turn volume down on TV commercials
The move follows an investigation by the CRTC into fluctuations in the loudness of TV ads and regular programming.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Chrysler Dodge Jeep Ram Dealers drive to the top: Media Monitors
The auto dealer association has made the largest radio purchase in Toronto, while Dormez-vous took the top spot in Montreal, for Aug. 20 to 26, 2012.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
