Spotted! Subway commits random acts of fitness
The QSR, in support of its “Commit to Fit” program, left ten unbranded treadmills on school campuses for students to try out.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
Newad names new director
Anand Puran joins the company as director of experiential marketing in Central Canada.
Former Postmedia execs launch start-up
Called Reshift Media, the company will work with agencies on their SEO, mobile and social media operations.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
Couch critics: Daytime TV
Eon Sinclair of Bedouin Soundclash reviews the first day of new shows from Jeff Probst, Ricki Lake and Katie Couric.
BCE pitches benefits of Astral Media takeover to CRTC
The company offered the carrot of a homegrown competitor to Netflix Canada if the blockbuster transaction is approved at day one of hearings in Ottawa.
Teksavvy gets colourful
The internet service provider has adopted a fresh look and six cheeky characters pointing out what makes it different from its big competitors.
How moms use tech: study
A report from Starcom MediaVest Group and Yahoo! shows how brands can help elevate daily routines and guide moms to be more receptive to using technology in the home.
Real Media customizes with clickable ad units
The business unit of WPP’s 24/7 Media has launched three new ad units that can be incorporated into video pre-roll.
W Network spotlights Undercover Boss Canada
The Corus channel decided to focus its marketing on the returning series as opposed to a new show to stand out amid the fall advertising clutter.
Spotted! Holt Renfrew hits the road
The retailer is celebrating its 175th anniversary with a pop-up shop, which is hitting cities across Canada.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
In a TIFF: Pizza Nova sinks its teeth into sampling
The pizza chain is choosing to up the sampling ante over placing OOH ads, which it has done in the past, for this year’s sponsorship of the fest.
The Big Bang Theory draws the most viewers: BBM
The comedy took the #1 spot on Thursday, with CTV Evening News topping the weekly averaged show list for Aug. 27 to Sept. 2, 2012.
