TD makes its debut on The X Factor
The Canadian bank is working with CTV to be integrated into the US reality show with commercial break vignettes.
The Fall TV social media hits
Data from Networked Insights lays out the five shows with the most positive social chatter.
The Walrus Foundation amalgamates its content
Readers are now being served all of the non-profit’s offerings on a single platter with the relaunch and optimization of its website.
Goodlife Fitness sends positive vibes
The latest phase in the brand’s “Good Life” campaign includes increased TV, radio and digital activity to target a broad audience.
Consumer confidence improves: study
Optimism is in the air with research co TNS reporting a 3.6 point jump in the index that measures how people feel about their finances and the Canadian economy.
Porter Airlines flies to the top: Media Monitors
The airline made the biggest radio buy in Toronto, with CTV doing the same in Montreal for the week of Sept. 3 to 9, 2012.
ZoomerMedia refreshes radio websites
The New Classical 96.3 FM and New AM 740 online pages have undergone a makeover with additional ad units to target the 45-plus audience.
Metro shares its love of news
The daily newspaper is rolling out a set of promotions as a fall extension of its “shareability” campaign that launched in the spring.
Astral street furniture gets digital
The OOH media co has launched 30 new digital columns in downtown Montreal, with Telus having booked all of the ad inventory for the next few weeks.
The National Post’s hunger for games
The publication’s FP Tech Desk is introducing the gaming market to its new vertical, Post Arcade, and is offering unique ad opps.
Rogers presents at Bell/Astral CRTC hearing
The company’s executives said they oppose the deal, unless the regulator orders Bell to divest itself of Astral’s English-language TV holdings.
Sportsnet expands NFL coverage
The Rogers Media brand is adding Thursday night matches and expanding ad opps around the Buffalo Bills game in Toronto this December.
SiriusXM makes music for the Grey Cup
The satellite radio station has launched a contest that invites sports and music fans to vote for their favourite featured band to play during the CFL event.
TubeMogul measures branding through surveys
The video advertising co has launched BrandSights, set to go live in Canada next week, to measure online brand campaigns.
Couch critics: Anger Management, The New Normal and Guys with Kids
Industry members review the new fall comedies, and place their bets on which shows will survive.
