Disney characters swim with Rogers
The media co is allowing the brand to take over its Aquarium Channel with Finding Nemo characters swimming on-screen to promote its 3D release.
Chrysler Dodge Jeep Ram Dealers drive to the top: Media Monitors
The auto dealer association has made the largest radio purchase in Toronto, while Dormez-vous took the top spot in Montreal, for Aug. 20 to 26, 2012.
Discovery Channel syncs TV with mobile
In partnership with Media Experts, the channel has launched tech that connects its app to TV, and will be working with Virgin Mobile and Bell Mobility for the pilot phase.
Loblaw gets positive with President’s Choice Children’s Charity
The second component of the bi-annual campaign has revamped creative and will be promoted on Loblaw’s assets to increase donations.
Ad-Dispatch curates augmented reality
A new app, iRiS, was created by the tech company to provide consumers with a directory of AR executions that they can interact with.
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
V rebrands to broaden appeal
The Quebec channel, part of V Interactions, is sporting a new look with the goal of reaching more female viewers across a broader age range.
Spotted! Subaru heats up Queen St.
The car co is finishing its BRZ launch campaign with a street-level execution in Toronto.
Sauza mobilizes its marketing
In addition to taxi ads, the tequila brand is using social media and restobars to engage with young adults prior to and during a night out.
Flare fashions a runway show
The Rogers Media publication is producing its first cross-Canada runway tour with Tresemme as the lead sponsor.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
CTV signs on for more Anger Management
The Charlie Sheen-starring show premieres in its Tuesday CTV time slot on Sept. 18.
Pfaff Auto starts a Twitter race
The auto company is rewarding avid Twitter users with the chance to win a 2013 Audi A4 if they rack up an additional 2,500 followers.
Mindshare Canada expands digital team
Armin Huska, Meir Vatagsky and Renee Mellow have all joined the GroupM agency.
Copper nabs top specialty spot on premiere night
The series delivered 403,200 Canadian viewers for its Sunday night premiere on Showcase.
