Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
UB Media interacts with touch-screens
The OOH media company is now representing advertising sales for the Touchtunes Interactive Network in resto-bars across Canada.
Spotted! Samsung Canada cleans some Tough Mudders
To promote its PowerFoam technology, the company set up a group-sized washing machine to clean participants at the endurance event this weekend.
Tales from the Trenches: Maxus
From the boardroom to the golf course, MiC gets some office do’s and don’ts from top brass at the GroupM agency.
HuffPost Canada goes live out West
Huffington Post Alberta and Huffington Post British Columbia have both launched.
Olympic Closing Ceremony takes #1 spot: BBM, August 6 to 12, 2012
The Closing Ceremony for the 2012 London Olympic Games drew the most viewers on Sunday, with CTV Evening News topping the weekly averaged show list.
Blue Ant Media enters agreement to buy Bold
The deal to purchase the channel from the CBC is conditional on CRTC approval.
Astral Media rebrands in London
David Bray shares market insight following the media co’s change from an EZ Rock station to Virgin Radio in London, ON.
Toronto Life’s high hopes for Stylebook
The publisher talks to MiC about what makes the specialty title different from others in the fashion space.
Grolsch gets app-y with TIFF and The Grid
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
3D feeds and sharing tweets: MiC’s Global Tour
Tony Chapman at Capital C gives his thoughts on international social campaigns from brands such as Diet Coke and LG.
The Verdict: Somersby Apple Cider’s first Canadian summer
MiC speaks with Carlsberg about how marketing its new cider on female-targeted websites is panning out.
Bell-Astral will put $80 million into French-language programming
The telco argues that opponent Quebecor will remain the largest holder of Quebec market share despite its planned takeover of Astral Media.
CRTC approves MLSE channel deal
The switch of ownership for the channels owned by the sports company to Rogers and Bell is the latest hurdle to be cleared for the buying partners.
Toyota shortens creative to lengthen reach
For its 2013 Venza campaign, the auto brand is airing three different 10-second ads during a single commercial break.
