Yahoo! Canada launches Screen
The company has kicked off a new video platform, which includes international and homegrown content from partners including the CBC, Morgan Spurlock and ET Canada.
Media Dimensions wins Power Sport Services
The media co won the business for the series of motorcycle and ATV shows, which run in seven cities across Canada.
The Verdict: Fashion magazines
MiC reports on September issue pages and talks with experts at Mindshare and Media Experts about social tactics and low digital subscription rates.
Toronto Humane Society lets the dogs out
The org. has partnered with Rethink to create a dog collar-connected app, campaign and shelters to stop dogs from dying in hot summer cars.
CBC reveals fall premiere dates
The broadcaster has unveiled the premiere dates for its new shows, including Over the Rainbow, which launches this September.
Big Brother draws the most viewers: BBM, July 30 to August 5, 2012
The reality show came in at #1 on Thursday, with Olympic Prime Time topping the weekly averaged show list.
Tales from the Trenches: PHD
Helena Shelton and Rob Young give the skinny on sticking to budgets and how to survive the biz in part two of MiC‘s summer series.
Adcentricity purchases Media2Go
The acquisition will allow the DOOH media co to provide advertisers with the ability to target consumers through mobile phones using wifi and Bluetooth technology.
Citytv triggers a social promotion for The Bachelor Canada
The Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.
OPA is tops: Media Monitors, July 30 to August 5, 2012
The Ontario Power Authority has made the biggest radio buy in Toronto, with Rogers Wireless snagging the #1 spot in Montreal.
Weak retail performance, e-commerce increasingly active: report
The SpendingPulse study from MasterCard Canada shows that department stores performed well during the first six months of 2012, while the grocery sector saw very little growth.
Global unveils fall premiere sked
The Shaw Media-owned channel has announced dates for eight new shows, including a digital month-long preview of Go On.
Olympic blog: And the Gold goes to…
Steve McEwen names the best and worst Games sponsors and partners, from his on-the-ground vantage point in London.
Citytv rolls out fall premiere dates
The Rogers Media channel is adding eight new shows to its schedule, with digital previews beginning later this month.
Molson Export vocalizes its support for sport on the radio
The beer brand is activating its sponsorship of football team Montreal Alouettes with a campaign that targets both French and English speakers in Quebec.
