Shaw Media gets multi-platform to launch Lifetime Canada
The media co has launched a female focused cross-platform campaign ahead of the channel’s launch later this month.
Telus joins Say No To Bell Coalition to thwart Astral Media takeover
The company joins Cogeco, Eastlink and Quebecor as they launch a campaign opposing the purchase of Astral Media by Bell.
Canadian National Exhibition is tops: Media Monitors
The annual exhibition snagged the #1 spot in Toronto, with Dormez-vous coming in first in Montreal for the Aug. 6 to 12, 2012 report.
CityNews Tonight airs longer to build on reach
The newscast will extend its half-hour timeslot to a full hour to better cover local news in Toronto for late-night viewers.
Zoom Media adds OCAD to its portfolio
The university will add 50 boards in campus washrooms before the start of the fall semester as part of the new representation deal.
GroupM announces senior management changes
North American CEO Rob Norman, Maxus CEO Kelly Clark and GroupM India and South Asia CEO Vikram Sakhuja are all moving into new roles.
Canadians who believe country is in recession have doubled since 2011: study
The latest Bensimon Byrne Consumerology study reveals residents of the Prairies are most confident about the economy.
Teletoon launches a free preview
The Astral and Corus-owned channel is letting non-subscribers watch its shows for free and projects an increase of 4.5 million viewers during the period.
Sony Mobile joins the team
The brand formerly known as Sony Ericsson launches its Xperia phone with a campaign that flaunts the media co’s assets.
CBC and Sportsnet team up for FIFA World Cup coverage
The sub-licensing deal makes the sports station a licensed broadcaster of the 2014 World Cup Brazil, and lets it broadcast soccer events to which the CBC has rights.
More than five million viewers took in live Closing Ceremony on CTV
The Olympic finale led into a preview of Anger Management, which brought in nearly three million viewers on the Bell Media channel.
Titan takes over 10 Dundas in Toronto
Previously operated by Clear Channel, the OOH co will provide clients with the ability to dominate interiors in the north-facing property of Yonge-Dundas Square.
CBC goes searching for fun
The broadcaster’s new kids show Cross Country Fun Hunt is being created on the road with the host documenting communities and uploading segments online.
Gaggi Media shakes up top brass
The media co names a new president and VP as it celebrates its 20th year.
Yahoo! Canada launches Screen
The company has kicked off a new video platform, which includes international and homegrown content from partners including the CBC, Morgan Spurlock and ET Canada.
