Cogeco Metromedia blends radio and outdoor
The company, which is the result of Cogeco buying Metromedia Plus less than a year ago, is working with Lotto-Quebec on a cross-platform campaign.
Bell and Rogers complete purchase of MLSE
ZO’s Sunni Boot and Mediabrands’ Inese Korbs share thoughts on what the new ownership will mean for the sports media landscape in Canada.
GroupM names chief digital investment officer
Ari Bluman has been named to the new position, responsible for digital media strategy covering all of North America.
Popping the question on Pattison Onestop screens
Pundits at MediaCom and MEC Canada share their thoughts on consumers using OOH screens to broadcast personal messages.
Teletoon takes on first hosted kids block
The specialty channel is bringing in Andrea Jenna as host for its Thursday night kids block, with more integration opportunities for brands.
Titan adds five faces to Montreal highways
The OOH media co is installing 14 x 48 digital boards on the sides of three highways after dealing with regulation red tape in the market.
Advertisers spread out and consumers slow down: mobile report
Ipsos Reid reports that consumers are spending less time on mobile and a Videology study says that Canada is the most active market when it comes to cross-platform advertising.
TC Media unveils launch date for first TV program
Ca Commence Bien! will air on V starting on Sept. 3, targeting a younger demo than its Quebec morning show competition.
Shark Week snares 5.2 million Canadian viewers
Impossible Shot was the top program during the week with 357,000 viewers.
Spotted! The Co-operators create a scene
The insurance company is purposely crashing a car into windows of its 15 Quebec offices for a social media contest.
Wind Mobile gets real for back-to-school
The telco is expanding its reach with a national multi-platform campaign running until the end of September.
Showcase launches an arresting campaign
The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.
35 Million Directors for the CTC’s ad campaign
The Canadian Tourism Commission is asking residents to submit video clips of their experiences of the country to be used in its latest effort.
Food Truck Eats awards pop-up vendors
The organization’s event celebrating Toronto food trucks has added Now magazine, CFRB Newstalk 1010 and Wine Country Ontario as sponsors.
Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”
