Magazines dip in first half of 2012
The ABC report has Reader’s Digest as the magazine with the largest overall circulation, with Maclean’s tops in total digital replicas.
Slice schedules half a dozen new shows
The Shaw Media-owned channel’s fall sked will see the premieres of six drama-filled reality shows.
Best Buy’s innovative back-to-school campaign
The retailer is tapping real innovators to target the university-bound crowd.
HuffPost Canada adds more music
The AOL Canada-owned site has launched Huffington Post Canada Music, with Hewlett Packard as the kick-off sponsor.
2015 Pan/Parapan American Games gets a media sponsor
Torstar’s online and print properties will provide the TO2015 Games with online and print ad space in the Toronto Star and Metro publications.
Shoppers Drug Mart celebrates 50 with a bang
The pharma-retailer will kick off its biggest campaign ever with an extensive media buy and special in-store promotions.
Spotted! Royal Roads lends a pen
The University launched its rebrand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.
Bosley’s Pet Food Plus rebrands as it expands
The BC-based specialty pet retailer has a new look, showing it off with a TV, radio and print campaign to help stimulate its growth.
Porter Airlines soars to the top: Media Monitors, July 23 to 29, 2012
The airline made the largest radio purchase, landing the #1 spot in both Toronto and Montreal.
Olympic sponsorship: is it worth it?
Mark Harrison at TrojanOne and Matthew Logue at S&E Sponsorship Group weigh-in on ambush marketing tactics, and the value of brand investment in the Games.
TC Media partners with Glacier Media
The deal bolsters TC Media’s presence in Western Canada.
Breaking down back-to-school spending: report
The survey from Visa Canada states that Ontarians and Albertans plan to spend the most on supplies, with the average spend estimated at $757 this year.
Food Network serves up SugarStars and Meat Men for fall
The Shaw Media channel will be promoting new series SugarStars with a multi-platform campaign.
It’s official: Blue Ant buys High Fidelity HDTV
The completed acquisition, to the tune of $85 million, adds four HD channels to the company’s existing Glassbox Television properties.
Why the CBC went it alone for Olympics
Kirstine Stewart tells MiC why it made sense for the pubcaster to bid on the 2014 and 2016 Games.
