The Big Bang Theory tops the week: BBM, July 16 to 22, 2012
The comedy series drew the most viewers Thursday night, while CTV Evening News came in at #1 on the weekly averaged show list.
Olympics opening ceremony draws 6.4 million Canadian TV viewers
Around half of all Canadians tuned into some part of the kick-off of the 2012 Summer Games in London.
How Lifetime fits into Shaw Media’s programming strategy
Shaw Media’s Barb Williams talks about the new launch and Media Experts’ Chris Walton dissects the importance of the channel in Canada’s specialty landscape.
Foursquare takes a dip in the ad pool
Robin Hassan at Starcom and Ian Giles at MediaCom speak to MiC about the impact that the social networking app’s new advertising program will have on the Canadian market.
AToMiC: Toshiba and Intel make a social film
The brands are experimenting with social entertainment, creating a Facebook-housed film that gives users the chance to have a role in its script.
Mazda Dealers stay on top: Media Monitors, July 16 to 22, 2012
The Mazda Dealer Association made the biggest radio buy in Toronto, with Rogers Wireless taking the #1 spot in Montreal.
Olympic blog: The torch arrives in London
Steve McEwen gives MiC a curbside seat to the sponsorship executions at the Olympic Torch Relay.
MiC heads to the Olympics for its Global Tour
We dig deep on three Olympic initiatives with Robin LeGassicke from Maxus.
Draftfcb adds to planning team
The agency has hired Laurie Dillon-Schalk as planning director, digital.
Tweeting the blues with Tourism Burnaby
To spark interest in the Burnaby Blues and Roots Festival, the tourism co has launched an initiative that turns tweets into live-streamed songs.
App-etite: The Toronto Festival of Beer gets some Electric Courage
The annual event hopes to better connect with its target demo by integrating an app into its four days of festivities this weekend.
Rona renovates its Olympic media plan
The home reno retailer is increasing its Olympic sponsorship activation online, where Ipsos research says 23% of global viewers will be watching the Games.
Olympic blog: Beware the brand police
A Canadian marketer living in London, Steve McEwen kicks off his Olympic coverage for MiC with local talk of the sponsorship debate ahead of the Opening Ceremony on Friday.
GroupM Next makes a Pinterest-ing partnership
The group’s CEO Chris Copeland talks about the importance of the company’s partnership with Pinterest analytics start-up Curalate.
CTV orders up more of The Listener, Saving Hope
The network ordered 13 episodes each of the original homegrown dramas, both shot in Toronto.
