CBC wins broadcast rights for 2014 and 2016 Olympic Games
The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.
Chatelaine adds a platform
The magazine is joining fellow Rogers Media brand CityLine for regular customized TV segments on the show.
Corus joins CPAX
MiC talks to Shaw’s Paul Burns and CBC’s Jon de la Mothe about the progression of the RTB exchange, which also includes Rogers Media.
Union Wines gets Pinterest-ing with Weddingbells
The image-based contest is a first on the social network for a St. Joseph Media brand.
Shaw acquires The Client List for Lifetime Canada channel launch
The Jennifer Love Hewitt-starrer will bow on September 2 at 10 p.m., after the premiere of Drop Dead Diva at 9 p.m.
Impact arrives on the HuffPost Canada site
The publisher launched the platform for social change, which is without a launch sponsor, after seeing Canadians frequenting the vertical in the US.
Spotted! Canada’s Wonderland coasts off the highway
The amusement park worked with Astral OOH to promote its new Leviathan ride, placing massive 3D roller coasters on superboards in Toronto.
Back-to-school spending forecasted to climb
An Ernst & Young report states that overall spending during the season in Canada will be up as a result of increased competition in the US.
Swiss Chalet gives consumers a peek at its kitchens
The restaurant chain is touring the country with fry trucks and has partnered with comedian Jessica Holmes to promote the freshness of its food offerings.
Air Canada travels with a muse for the Olympics
The airline has chosen the 2012 London Games to introduce consumers to its new spokesman as well as a more personal side of the brand.
Olympic blog: Rogue Nike spots and BMW exhibitions
Steve McEwen showcases Nike’s skirting of official sponsorship status and takes in a sponsored exhibit.
CHCH promotes news programming with ad contest
The Channel Zero station will be giving away six $5,000 TV ad packages during August and September.
Bite.ca sinks its teeth into online viewing
The comedy channel’s web property has launched a new vampire series to accompany other online-only shows.
Future Shop goes back to school
The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.
Pfaff Porsche gets personal
Lowe Roche CEO Monica Ruffo tells MiC about the results from its ultra-personal direct mail campaign.
