Petro-Canada puts parents in the shoes of Olympians
The petrol company’s sponsorship of the 2012 London Games includes ads that show its support for athlete family members.
Purina looks for action on Corus properties
Corus worked with Purina and ZenithOptimedia to create a CPA buy which monitors channels hourly to allocate ad placement.
Blue Ant leadership shake-up following High Fidelity acquisition
GlassBox Television founder Jeffrey Elliott, and High Fidelity HDTV co-founders Ken Murphy and John Panikkar will depart from their positions.
Food Network renews Eat St. and World’s Weirdest Restaurants
The new seasons have a 2013 airdate on the specialty channel.
Mindshare Canada wins University of Toronto
The media co will work with new agency of record JWT Canada on campaigns for the school.
CTV flicks a digital Switch
The six ep digital series, a spin-off of The Listener, will act as an extension to the primetime drama.
CTV and CTV Two unveil fall launch dates
Dates for Bell Media’s seven new shows, including Anger Management and Arrow have been released, with sponsorship opportunities available.
UB Media acquires KB Media
Almost 1,000 Toronto restobar faces have been added to the Montreal-based media co’s portfolio as a result of the deal.
Olive Media grows and promotes
The company has promoted 15, and added 12 staff to its roster.
The Verdict: Sharp fastens its digital efforts
The publisher of the men’s magazine talks to MiC about its partnership with The Bay that resulted in a spike in online engagement.
Cogeco, Eastlink and Quebecor oppose Bell’s Astral takeover
The consortium opposes the takeover by Bell, and has launched a public campaign, Say No to Bell, to stop the transaction.
Tales from the Trenches: ZenithOptimedia
MiC launches a new summer series with ZO’s Sunni Boot, Lauren Niemcewicz and Julie Myers sharing stories from their early days in the industry.
Mobile traffic way up during Olympic Games: Canadian consortium
The Consortium says its digital platforms have received almost 90 million page views powered by mobile devices since the London Games began.
Olympic blog: Checking out the branded houses
Steve McEwen takes in the festivities at the Heineken Holland House.
Olympic Opening Ceremony takes #1 spot: BBM, July 23 to 29, 2012
The opening ceremony for the London 2012 Olympic Games drew the most viewers for the week, with Olympic Prime Time topping the weekly averaged show list.
