Sport Chek calls Brett Lawrie up to the plate
MiC talked to the Toronto Blue Jay and president of the Forzani Group about details surrounding the endorsement deal.
The Kit restructures
The Torstar beauty and fashion mag has hired an editor in chief to refocus its weekly print edition.
Spotted! Playland drops cameras from the sky
Reaching out to social media-savvy teens, the amusement park has launched a scavenger hunt for lost cameras that show video of how they ended up in trees and statues.
McDonald’s Canada employees boast twinkle toes
The QSR’s employees are the stars of a new TV spot that has them performing a dance choreographed by a judge from So you Think you Can Dance Canada.
Jennifer Holgate to join Rogers Digital Media
The Starcom MediaVest Group senior VP is joining Rogers starting in September.
Rogers Communications posts lower Q2 earnings
The media giant is facing increasing headwinds, including lower smartphone bills and a soft radio and TV ad market.
HGTV unveils new website and fall slate
The lifestyle specialty channel has overhauled its website, and introduced its new fall shows, including a new offering from Mike Holmes.
Exclaim! Media and Aux TV launch Concertsherpa.com
The concert listings site has kicked off by showcasing shows in Toronto, Montreal and Vancouver, with sponsorship opps open.
Facebook advertising rates on a slow rise
A global report says that health, pets and animals and not-for-profit ads get the highest click-throughs on the social media site.
Shaw Media’s 24/7 news channel for BC gets greenlight
The Global News channel will give the province local, national and international news around the clock from a studio in Burnaby.
Simon Jennings no longer with Postmedia
The decision for Jennings to leave his post of chief revenue and digital officer after six months was mutual, according to a company representative.
UM and M2 Universal top Canadian RECMA report
The Mediabrands agencies brought in the most billings in the country for 2011.
Canadian consortium multilingual partners to air 223 hours of Olympic coverage
OMNI Television and ATN have assembled a 28-person broadcast team to deliver coverage of the London Games in 11 languages.
Spotted! Sony Canada takes commuters for a ride
The brand has wrapped Toronto bus shelters with hologram ads that aim to demonstrate the high picture quality of its Bravia TV.
CRTC ruling promises more consumer TV package choice
A ruling on a dispute between Bell Media and major distributors opens the way for more pick and pay channel buying for Canadian TV subscribers.
