MEC Canada announces new SVP, managing partner
Alastair Taylor has joined the agency from Carat, and will split his time between Molson and new business planning.
Blue Mountain takes a swing at TV and digital
The Ontario resort is going through some changes, adding a new brand platform and pushing it out during the summer instead of the usual winter period.
The Big Bang Theory takes #1 spot: BBM, July 9 to 15, 2012
The comedy series drew the most viewers on Thursday night, with CTV Evening News topping the weekly averaged show list.
Spotted! Total Recall gets an interactive storefront
To promote the film, Sony Pictures worked with UMWW and Monster Media to layer Toronto windows with imagery that brings dreams to virtual life.
Spending takes a blow as confidence drops: report
Consumer confidence is the lowest it has been since July 2010, according to a study from market research firm TNS.
The Verdict: L’Oreal Canada creates new connections
VP and CMO Marie-Josee Lamothe tells MiC about L’Oreal Canada’s first venture into creating multi-platform content through Canada’s Best Beauty Talent.
Mazda Dealer Association zooms to the top: Media Monitors, July 9 to 15, 2012
The auto dealer association has made the largest radio purchase in Toronto, with Brault & Martineau snagging the #1 spot in Montreal.
AOL Canada partners with Shop.ca
The media co will have advertising for the online shopping destination on its site to further its reach of young affluent professionals.
Torstar ceases printing of The Onion
The last issue of the Toronto edition of the parody news pub will hit the streets July 26.
Starcom MediaVest Group tops global RECMA report
The network is the top performer according to the Global Billings Rankings 2011 report, which includes results from 61 countries.
GroupM reduces global ad spend forecast
The company has revised its numbers based on factors including a loss of economic momentum.
Vancouver is Canada’s wealthiest city: study
A recent study from Environics says the B.C. city has retained its status as richest, and Canadians overall experienced a 0.04% drop in net worth during 2011.
Scotiabank Toronto Caribbean Carnival kicks off with new sponsors
The multicultural festival is coming back for its 45th year with new sponsors including Pizza Pizza, Chevrolet and El Dorado Rum.
The Share the Road Cycling Coalition unites commuters
The organization has launched a campaign inviting road users to see each other’s human side.
CRTC to phase out local programming fund
The regulator has ruled that a recovered ad market and vertical integration mean LPIF contributions can be gradually reduced until it is discontinued by Aug. 31, 2014.
