Canadian broadcasters quietly prep for possible NHL work stoppage
The major networks are hoping for the best, but preparing for the worst, as the NHL starts contract talks with its players union.
Sears Canada signs on with YTV’s The Next Star
The chain is activating across multiple platforms with the show, which is also working with Hilroy and Allan Candy.
Bell’s multi-screen Olympic campaign
The company is highlighting multiple viewing options and its on-demand offerings in a campaign that includes a big push on social media.
Nascar Canada enlists a wingman
The auto racing association signed the soon-to-be-launched purveyor of chicken wings, Pinty’s Delicious Foods, as a sponsor of three of its events.
MiC Editor’s Pick: Bringing fans into the fold
Welland, ON.-based band Street Pharmacy has launched a celebrity-brand inspired direct-to-consumer program to collect data and connect directly with fans.
#Changethemodel: TVB’s Theresa Treutler talks ratings
The TVB president and CEO on the current state of the Canadian TV and digital video ratings system in Canada, and what needs to change.
#Changethemodel: Direct-to-consumer initiatives
MediaCom’s Kevin Keane on why creating programs that integrate into consumer’s daily lives, like the Nike+ FuelBand, has reached the point of being “business critical.”
NBCUniversal Canada gets TUFF in Toronto
The entertainment co is a key sponsor of the Toronto Urban Film Festival, which runs concurrent with TIFF this September.
Royal Canadian Mint tells a war story
The Crown corporation engages in storytelling around the War of 1812 in the hopes of reaching a younger Canadian audience.
Staples starts the clock on back-to-school
The retailer is launching into the season with a bigger radio push and a new Facebook app to target teens as they begin to search for school supplies.
Pay, specialty TV operating revenues up in 2011: Statistics Canada
Versus 2010, the segment sees ad revenue growth of 10.9% compared to conventional TV’s 1.7%.
Coors Light kicks off major OOH push for new packaging
Promotion of the Molson product will skew towards urban drinkers looking for convenient and portable beer.
Natalie Lariviere appointed EVP at V Interactions
The former TC Media president takes up her role Aug. 1.
Spotted! John Casablancas spells out a magnetic board
The cosmetics and hair institute placed a 30-foot long billboard with alphabet magnets in the form of a women’s profile in Vancouver’s Metrotown mall.
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
