Canada takes eight more Lions
Jam3 brings home Canada’s third Gold Lion this year, with Draftfcb, DDB and Grey Canada among the other winners.
Spotted! Wine Country Ontario gets a close-up
The tourism co has placed an actual wine glass in a Toronto transit shelter to illustrate just how close city residents are to wine country.
Astral OOH goes digital in Quebec
Montreal is the first to see digital street furniture from the media co that allows for NFC and QR code placement.
Car2go shares the streets of Toronto
The car-sharing company has a multi-platform campaign in market to get consumers revved up for its line of Smart cars prior to its official launch on June 30.
Bell Aliant launches Community One
The new TV and online channel will serve community news and magazine-style content to customers in Atlantic Canada.
Leo Burnett wins a Bronze Lion at Cannes in Media
Blast Radius also in nabbed a Bronze Lions, while Cundari took home two Golds.
Viewers get closer to celebrity fashion on E!
The new Celebrity Style Story series is being sponsored by L’Oreal and PGX, with the Bell Media-owned channel open to integrating other brands into the show.
American Express partners with Toronto Pearson
The credit card co is putting an emphasis on customer service with a new partnership that enables it to offer travellers a range of airport perks.
Leadership changes at Hello! Canada and Flare
Lisa Tant becomes publisher at Hello! Canada, while Miranda Purves joins Flare as editor.
The Bachelor Canada gets a set of sponsors
The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.
Canada picks up 28 shortlist mentions on day three of Cannes
Draftfcb, DDB, Taxi and Leo Burnett lead the pack with three nods each across Design, Cyber and Radio.
Mindshare continues to expand
The global media co has launched a new data source, CORE, and the Canadian arm has hired a managing director, client leadership, and a director of digital analytics.
BBDO and Lowe Roche win Bronze Lions at Cannes
Skittles’ “Touch the Untouchable” and O.B.’s “Personal Apology” take home the first Canadian hardware in Promo and PR, respectively.
Sobeys launches Moodie Foodie app
The grocery chain’s new app lets consumers choose recipes based on how they are feeling at that moment.
The Diamond Jubilee Concert lands in top spot: BBM, June 4 to 10, 2012
The Queen’s celebratory concert came out on top Tuesday night, with the Stanley Cup Finals having snagged the #1 spot on the weekly averaged show list.
