Arctic Air, Dragons’ Den, Doyle to return to CBC
The broadcaster looks beyond recent budget cuts, promising that the 2012-13 season will be successful.
Predicting the Cannes Lions winners
Lauren Richards, Taxi’s Steve Mykolyn and Juniper Park’s Alan Madill weigh in on Canada’s best work from the past year.
Spotted! McDonald’s Canada gets reflective
The QSR has launched a Vancouver billboard which is only visible at night.
Sport Chek’s digital switch
The retailer’s CMO talks to MiC about how its latest campaign is the start of a new era of advertising at the company.
Score Media looks to be a heavy-hitter with app updates
Dale Fallon, VP digital products, says that the baseball-related updates, aimed at fans and fantasy-league managers, also create new revenue streams.
The Walrus Foundation gets a soapbox
The non-profit is looking for a presenting sponsor to power its new online forum, the Walrus Soapbox.
Byly bares all in fitting rooms
The depilatory strip has partnered with Zoom Media’s Fashion Frame division to place ads in Quebec Bikini Village boutiques.
Rogers Wireless maintains its top spot: Media Monitors, April 9 to 15, 2012
The telco made the largest purchase in Toronto, while Ford Dealer Association jumped to the top spot in Montreal.
MediaCom named Festival of Media Network of the Year
The agency took home the title at the Festival of Media Global Awards 2012 last night.
CRTC decides against regulating Netflix Canada, again
The regulator concludes that so-called over-the-top digital platforms can continue to operate in Canada without subsidizing local content production.
BBDO picks up eight CLIO nods
DDB, Lowe Roche and Cundari are among the other Canadian nominees for the 2012 awards.
Global unveils spring launches
Canadian shows Canada Sings and Rookie Blue are both back with new seasons this May on Global Television.
Zoom Media and Marketing adds new SVP
Catherine Warburton joins the OOH company from UM in the new role.
OMD wins BC Egg Marketing Board
The media agency’s Vancouver office will work with the board’s new creative agency of record, DDB, to create a campaign in the fall.
NXNE takes sponsorship cues from its southwest counterpart
Moosehead, Intel and Converse are all new sponsors at this year’s festival, which will see more interactive sponsorship activations.
