Saatchi & Saatchi drives client success with AI innovation
Combining experimentation, strategic insights and AI-powered tools, the agency has set new standards for marketing success in an evolving digital world.
Sponsored
Year in Review: Robert Jenkyn and Nikki Stone on AI and the resurgence of strategy
Media in Canada interviews execs at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
Looking back at the year that was with the CMDC
President Shannon Lewis encourages the industry to invest in next-gen talent and rethink the pitch process for 2025.
Pinterest hires new VP global agency sales from TikTok
Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.
Spotted! Heineken’s Union pop-up offers a break for Christmas shoppers
The brand launches a pop-up gift wrap store to promote its non-alcoholic beer at Union Station.
Spence Diamonds increases its buy and stays on top
Shoppers remained as the second most active advertiser on radio during the week of Dec. 9 to 15.
Transit sponsor Corby expands NYE ride program to Calgary
The spirit brand also created a J.P. Wiser’s campaign to promote its efforts in helping New Year’s revelers travel safely this year.
Magna reveals ad forecast for 2025, highlights search growth
The research company’s latest report records market growth of 8.4% this year.
Year in Review: Karine Courtemanche on mega-mergers and pitch practices
Media in Canada interviews executives at Canada’s leading agencies to get their take on 2024 and what we can expect for next year.
CIBC expands media partnership with Toronto’s Pearson Airport
The bank will sponsor free Wi-Fi, and will have increased presence on passenger boarding bridges.
Industry News: Samsung adds Letterman TV to its FAST roster
Plus, Hyundai is sponsoring NHL content on Prime and Buzzfeed sells studio behind its “Hot Ones” YouTube show.
Vertiqal Studios partners with Ledge to create branded maps in games
The collaboration will allow clients to create custom integrations through in-game maps and challenges.
Pattison opens applications for its Elevating Voices grant program
The company is giving out $1 million worth of OOH media space to DEI-focused non-profits in the country.
GroupM is partnering with Universal Music for its catalogue and data
The agency also recently landed Johnson & Johnson’s US and Canada media business.
