Horizon, Cossette lead sponsorships for Adult Swim Canada
A major QSR and free-to-play gaming website will imitate Adult Swim’s signature between-show bumps.
Carat wins Steam Whistle
Agency president Jeff Dack says the brewery is ready for the next stage of its lifespan, having recently expanded to a mass play.
Another big buy for OLG: Media Monitors
CTV also stayed on top in Montreal.
TSN 1040 revamps radio lineup
As its main market competition Sportsnet 650 gains ground, the Bell Media-owned station is changing things up to stay ahead of trends.
SVODs and ads: It’s complicated
With the OTT market now welcoming another player – Apple – MiC taps its digital experts on how ads on SVODs are likely to be received, and where the potential lies.
TLN buys back its shares from Corus
The deal, valued at $19 million, will now see the specialty net operate autonomously.
Torstar, other pubs hedge bets on Apple News Plus
The legacy media company, as well as St. Joseph Communications, Corus Entertainment, Bell Media and others, are part of Apple’s new subscription product.
Coroner, Burden of Truth among CBC renewals
The pubcaster has renewed 10 original series for the coming broadcast year.
Why the duopoly persists, by the numbers
Warc’s findings show that nearly one-third of all ad dollars will go to Facebook and Google this year. Amidst numerous controversies, why do marketers still love these platforms?
Espace M gets a global opportunity with ICOM
The Montreal-based media agency joins a global network of indies.
Traditional and digital TV subscribers still pirate: study
Canadians have a taste for piracy, but aren’t necessarily early adopters of new tech.
Cadillac campaign drives the showroom to the living room
The digital campaign targets potential auto buyers who would rather stay home.
ICYMI: Schitt’s Creek signing off
Dan Levy says the decision to end the show came from its own creative staff.
Did CBC’s social-heavy Junos strategy pay off?
CBC and CARAS took an integrated, cross-platform approach to the annual awards show, netting a high of 1.3 million viewers and some social-media wins.
UM bolsters staff on its Johnson & Johnson biz
Will Mulqueeney will now serve as VP, client business partner for the agency’s J3 unit.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
