The 2019 Agency Family Tree
A detailed look of what agencies the major players own and operate in the Canadian market.
MediaTonik adds three new publishers
While it’s focusing largely on digital, it’s also added a slew of print to its roster.
iProspect bolsters senior leadership
The Dentsu Aegis shop is looking to reinvigorate its market position and communicate its specialty offering.
St. Joseph’s CEO on what’s next for Maclean’s, Chatelaine and more
Tony Gagliano talks about his game plan for the near (and distant) future.
Daily Hive switches to guaranteed model
Custom content can now be purchased on a cost-per-view basis.
Spotted! Heineken cuts to the chase
Heineken’s 0.0’s “Now You Can” brand positioning has led to a pop-up offering young professional men a buzz, without the buzz.
Families with young kids eschewing landlines, traditional TV: study
The MTM’s latest report found many Canadian families with kids under 7 are cellphone-only households without a TV subscription.
St. Joseph acquires Rogers Media’s magazine titles
The Toronto-based company says it will make job offers to all of Rogers’ current publishing staff.
Dove taps OOH to expand paternity campaign
The new phase of the cause marketing campaign debuted after new legislation came into effect.
Big Bang back on top: Numeris
The three geniuses – Sheldon Cooper, Shaun Murphy and Sheldon Cooper – took the top three spots nationally.
The leaders and contenders in Forrester’s agency rankings
The Massachusetts-based firm dives into what separates the great from the good.
Torstar CEO says budget lacks ‘real measures’ to help journalism
The feds’ trio of tax measures in support of Canadian media organizations did not impress John Boynton.
Nestle consolidates Canadian media
GroupM will now handle both traditional and media for the CPG giant.
Spotted! Toronto descends into the DC Universe
To build anticipation for the premiere of Shazam and the new Toronto Comicon, Warner Bros brought a TTC subway above ground.
Quebecor makes a senior hire in event sponsorship
Giasson tasked with developing new strategic partnerships for Quebecor Advertising Network’s events division.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
