People Moves: Cossette Media, Crucial Interactive and more
Cossette’s changes include promotions and hires in Toronto, Vancouver and Montreal.
What’s the impact of Twitter’s troll crackdown?
The changes were made to keep users safe and happy. But is it enough?
The Good Doctor wins the week: Numeris
The medical drama took the top spot, but hockey is heating up across many markets.
Havas adds new VP of digital
Fil Lourenco will focus on expanding the agency’s digital horizons internally and for its clients.
Facebook phasing out some ad metrics
The social media giant is altering the “relevance score” metric by adding three new figures.
Adidas inks multi-year deal with Kadri
It’s the first major apparel sponsorship deal for the Southern Ontario native.
Amidst media declines, Quebecor revenue hit $4.2 billion in 2018
The revenue came mostly from strong performance on the telco side.
Adapt Media sets its sights west with new partnership
The place-based media seller has paired with Retail Media Group as it eyes expansion into new areas.
Initiative zeroes in on client needs with new VP
Organic growth from accounts such as Destination Canada have led the IPG shop to bring on Ryan Van Dongen.
Ads.txt adoption still under 50%: study
With more and more ads traded programmatically, the pressure is on to clean up the supply chain.
Influencers bring big ROI, but fake followers a concern: study
Most marketers plan to increase their spend in the area, but still face rising costs, algorithm changes and other big concerns.
OLG at the top again: Media Monitors
CTV also held the top spot in Montreal.
Digital push leads Media City to join COMMB
The time comes as COMMB gets more granular with its own digital measurement.
Canadian campaigns, agencies rock Warc media rankings
Via took the top for Canadian work, but what else accumulated major points?
Nutrl ups its sponsorship spend with TIFF
The global exposure will help Nutrl amidst its international launch.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
