Skyy Vodka courts entrepreneurs with sponsorship play
A contest gives Canadians the chance to win a trip to Montreal-based Startupfest where they can pitch their big idea.
TVA bolsters specialty offering with Serdy acquisition
Évasion and Zeste channels have posted revenue growth, but it has not always been consistent.
Snapchat switches story ads to programmatic model
The new options will allow targeted buys, rather than national takeovers.
Mercer’s final rant gets big ratings
After 15 seasons on the air, the satirical news show bid adieu with a special one-hour finale on the pubcaster.
SRC introduces themed commercial breaks
A new format will allow advertisers to present their ads together in a break that’s unified by a common theme.
MiC Roundtable: OK media, what’s the plan?
As part of our roundtable series, media experts weigh-in on investments in direct-to-consumer tech, brand planning and the age of transparency.
Ford, CTV take top spots: Media Monitors
Auto dealers remained the biggest category in both the Toronto and Montreal markets.
Radio’s share of ad spend increasing slightly: report
Plus, Warc suggests digital audio ads could be more effective than video pre-roll.
Gadoua leans heavily on TV in new awareness campaign
The Quebec bread brand paired with Groupe V for activations on its linear and digital properties.
NBA Playoff season sparks national brand activations
Canadian activations range from prize packs to flights to rub shoulders with players at the NBA Awards.
Boston Pizza goes experiential for Jets partnership
After earning its title as the Winnipeg Jets’ “official headquarters,” Boston Pizza invested in a literal bandwagon.
Spotted! Blessed are the meek
Cloaked handmaids caused a stir in some cities.
Air Canada Fan Flight campaign scores with sports fans
As the ACC undergoes a name change to become the Scotiabank Arena, the airline reminds fans of its ongoing tie to sports and entertainment.
LG partners with Canadian chef on video series
Launched on Stop Food Waste Day, the partnership with Chuck Hughes aims to help Canadians reduce food waste.
Global News expands digital, local coverage
VP Ron Waksman shares how the site went from “literally no online presence” to the #2 news site in five years.
