DAZN launches largest integrated campaign
The sports streamer wants the world to know that it’s more than just football.
Snapchat rolls out a Shoppable AR Lens
The new lens allows advertisers to redirect users to shop products, download apps or watch branded videos.
Big Bang holds the top: Numeris
Meanwhile, Roseanne‘s post-premiere viewership numbers fell by more than one million.
Astral launches new digital highway boards in Toronto
The two new OOH faces are located near the city’s entertainment district along the Gardiner Expressway.
Spotted! A dystopian arcade to create box office buzz
Warner Brothers Pictures Canada promoted the release of Ready Player One through some good, old-fashioned gaming.
Boston Pizza embarks on largest ad spend of 2018
The big increase in spend is the result of the chain’s evolving menu strategy.
Only 40% of programmatic spend goes to publishers: study
New analysis by Warc shows that publishers get less than half of the spend, and that’s assuming there’s no ad fraud.
BMW drives to the top in Toronto: Media Monitors
In Montreal, CTV held onto the top spot.
iHeartRadio partners with the Boots and Hearts fest
Boots and Hearts Radio will feature country music favourites performing at the August festival.
Sorrell steps down from WPP
The holding company’s CEO has left following an investigation into alleged misconduct.
Hendrick’s expands its experiential play
After a successful hot air balloon execution in Toronto, the gin brand is going full-out on whimsical public events, starting with Montreal.
Some publishers face Ads.txt errors: report
While some mistakes can be caught on the buy side, IAB Canada’s Sonia Carreno says publishers need to be on point.
New auto lifestyle site drives traffic from AutoShow
The site aims to be the go-to for all things mobility, with opps for advertisers to partner on content.
How are Facebook concerns affecting interactions with brands?
Audience Insights research shows that some Canadians are seriously rethinking the way they react to ads and pages on the platform.
Gusto’s new original to bow in June
Bonacini’s Italy follows chef Michael Bonacini as he dishes on unique recipes from specific regions of Italy.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
