Pricing biggest factor in cord-cutting: study
Many Canadians say they’d prefer to customize their TV package. But which channels would they pick?
MRC floats 100% viewability standard
The council feels more properties are optimized for full viewability, which remains a top concern for advertisers and agencies.
Olympic engagement down: study
Millennials boasted the most dramatic drop in how closely they followed the games.
#DeleteFacebook trends, advertisers wait
The first signs of user backlash to the Cambridge Analytica scandal emerged Tuesday, but so far Canadian brands aren’t moving their ads.
Big Bang is back on top: Numeris
Sheldon, Leonard and the gang came back with a vengeance after several weeks of being upstaged by big event television.
CIBC caps Paralympics sponsorship with airport welcomes
Realism and inclusiveness defined this year’s work as sports becomes a bigger part of the bank’s brand.
Facebook plays matchmaker for creators, brands
Do the new changes help position Facebook as a YouTube competitor?
Oath dives into header bidding-style app auctions
One by AOL’s Super Auction tweaks its mobile offering in another step away from the waterfall.
Staples soars to the top: Media Monitors
But in Montreal, Bell Mobility made an even bigger leap to the top of the radio buying charts.
TouchBistro goes digital for its first mass campaign
The software provider wants to increase mass awareness among both restaurateurs and restaurant-goers.
Instagram’s shoppable posts go live in Canada
The new format allows brands and retailers to insert more actions into posts.
OOH’s share of media spend set to drop slightly: study
Warc’s newest global study shows Canada’s out-of-home CPMs are predicted to grow below the global average.
Spotted! Purex tackles hockey bag stink
A mobile locker room hopes to show old equipment can smell new again.
Responsible Gambling hyper-targets with OOH
A new ad in a busy Ontario shopping mall is spreading an outreach message one shopper at a time.
Google AdMob’s beta avoids the waterfall
The in-app ad platform tries a header-bidding-like approach to programmatic.
